5/8/2023 0 Comments Daniel ek biographyIt was at that time when the Spotify project began to take shape with the support of Martin Lorentzon, founder of Tradedoubler. ![]() ![]() With the musical field.Ĭonsolidated as one of the most important applications in the music industry, Spotify has managed to connect with its users maintaining the freemium model (free and paid) and facilitating its use through alliances with important social networks (Facebook, Twitter, Instagram, Snapchat, etc.)Īfter starting his career as an entrepreneur at age fourteen, Daniel Ek, creator of Spotify began a new bet in the online marketing business with Advertigo (2005), a company that he successfully managed until its sale to the international giant Tradedoubler in 2006. After signing a contract with numerous record labels such as Sony BMG, Hollywood Records, Warner Music, and Universal Music, among others, Spotify launched into the conquest of the music world by expanding its business and including services such as access to specialized magazines and other related applications. It began its history as an application for computers in 2008 and a year later presented the mobile and dynamic version for smartphones. Spotify is a multiplatform application of Swedish origin created in the mid-first decade of 2000 by web designer and entrepreneur Daniel Ek.
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